The 114-page Financial Promotions Manual (v3.0, September 2025 Update) is an FCA-aligned guide for creating compliant and transparent promotional materials in accordance with the Consumer Duty. Built on FSMA, COBS, CONC, and FG22/5, with 2025 updates, it ensures fair, clear, and non-misleading communications, reducing mis-selling risks by up to 20% per recent FCA reviews.
It outlines the processes for crafting, reviewing, and approving promotions, including templates such as risk warnings and investor statements. Supporting audits, SMCR accountability, and Q1 2025 thematic reviews, it fosters trust and compliance across all retail financial marketing channels.
Includes:
The Fair, Clear and Not Misleading Rule
Identifiable as a Financial Promotion Rule
Social Media and Digital Communications
Difference Between Image Advertising and Financial Promotions
Compensation and Protection Information
Communicating with Retail Clients (Non-MiFID Provisions)
Approval and Record-Keeping Requirements
Alignment with Consumer Duty (PRIN 2A)
Sustainability Claims and the Anti-Greenwashing Rule (ESG 4.3.1R)
Cross-Regime Compliance (Overlaps with CMA, ICO, and Other Regulators)
Overseas Promotions and Disclosures
Unsolicited Communications and Cold Calls
Specialist Requirements
Responsibilities and Governance
FCA Verbaitim Risk Summaries
The 114-page Financial Promotions Manual (v3.0, September 2025 Update) is an FCA-aligned guide for creating compliant and transparent promotional materials in accordance with the Consumer Duty. Built on FSMA, COBS, CONC, and FG22/5, with 2025 updates, it ensures fair, clear, and non-misleading communications, reducing mis-selling risks by up to 20% per recent FCA reviews.
It outlines the processes for crafting, reviewing, and approving promotions, including templates such as risk warnings and investor statements. Supporting audits, SMCR accountability, and Q1 2025 thematic reviews, it fosters trust and compliance across all retail financial marketing channels.
Includes:
The Fair, Clear and Not Misleading Rule
Identifiable as a Financial Promotion Rule
Social Media and Digital Communications
Difference Between Image Advertising and Financial Promotions
Compensation and Protection Information
Communicating with Retail Clients (Non-MiFID Provisions)
Approval and Record-Keeping Requirements
Alignment with Consumer Duty (PRIN 2A)
Sustainability Claims and the Anti-Greenwashing Rule (ESG 4.3.1R)
Cross-Regime Compliance (Overlaps with CMA, ICO, and Other Regulators)
Overseas Promotions and Disclosures
Unsolicited Communications and Cold Calls
Specialist Requirements
Responsibilities and Governance
FCA Verbaitim Risk Summaries
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