The 32-page Target Market Analysis and Identification Manual & Template is an FCA-aligned guide for defining suitable customer groups under the Consumer Duty. Built on PRIN 2A.3, FG22/5, FS25/2 (2025 updates), and March 2025 reviews, it ensures granular, data-driven targeting to prevent mis-selling and enhance outcomes by up to 25%.
It outlines customer-centric principles and a step-by-step process for profiling target markets, utilising tools such as personas and vulnerability heatmaps. With customizable templates, it supports audits, SMCR accountability, and Q1 2025 thematic reviews for precise, harm-free product alignment.
Includes:
Overview of Target Market Analysis in the Consumer Duty
Key FCA Requirements (PRIN 2A.3 and Related Guidance)
Integration with Cross-Cutting Obligations and Outcomes
Recent Updates and Best Practices (e.g., 2025 Reviews)
Granularity and Specificity
Consideration of Customer Needs, Characteristics, and Objectives
Vulnerability and Risk Factors
Positive and Negative Targeting
Step-by-Step Methodology
Data Collection and Research
Segmentation and Profiling
Compatibility Assessment
Internal Data (e.g., Customer Analytics)
External Sources (e.g., Market Research)
Technology Aids (e.g., CRM Systems)
Evaluating Target Market Fit
Testing and Validation
Ongoing Monitoring and Updates
Record-Keeping Requirements
Target Market Identification Templates (Form and Checklist)
Example Completed Templates
FCA References and Resources
The 32-page Target Market Analysis and Identification Manual & Template is an FCA-aligned guide for defining suitable customer groups under the Consumer Duty. Built on PRIN 2A.3, FG22/5, FS25/2 (2025 updates), and March 2025 reviews, it ensures granular, data-driven targeting to prevent mis-selling and enhance outcomes by up to 25%.
It outlines customer-centric principles and a step-by-step process for profiling target markets, utilising tools such as personas and vulnerability heatmaps. With customizable templates, it supports audits, SMCR accountability, and Q1 2025 thematic reviews for precise, harm-free product alignment.
Includes:
Overview of Target Market Analysis in the Consumer Duty
Key FCA Requirements (PRIN 2A.3 and Related Guidance)
Integration with Cross-Cutting Obligations and Outcomes
Recent Updates and Best Practices (e.g., 2025 Reviews)
Granularity and Specificity
Consideration of Customer Needs, Characteristics, and Objectives
Vulnerability and Risk Factors
Positive and Negative Targeting
Step-by-Step Methodology
Data Collection and Research
Segmentation and Profiling
Compatibility Assessment
Internal Data (e.g., Customer Analytics)
External Sources (e.g., Market Research)
Technology Aids (e.g., CRM Systems)
Evaluating Target Market Fit
Testing and Validation
Ongoing Monitoring and Updates
Record-Keeping Requirements
Target Market Identification Templates (Form and Checklist)
Example Completed Templates
FCA References and Resources
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