Knowing your target market isn't a marketing exercise — it's a regulatory obligation. Under PRIN 2A and PS22/9, firms must define their target markets with specificity, align product design and distribution to those definitions, and monitor whether products are reaching and benefiting the customers they were designed for. Broad, generic target market definitions are not acceptable. The FCA doesn't wait.
What's included:
Consumer profiling and vulnerability assessment: identification framework, segmentation strategies, and data collection requirements
Target market definition methodology: step-by-step process, data sources, analysis techniques, and quality assurance
Product governance alignment: product design and development, approval processes, target market validation, and lifecycle management
Distribution channel suitability: channel assessment framework, intermediary oversight, and monitoring and quality assurance
Value and pricing integration: fair value methodology, pricing transparency, and monitoring and review of value delivery
Communications alignment: tailoring to target market characteristics, vulnerability considerations, and understanding testing
Ready-to-use appendices: Target Market Definition Template, Product Governance Checklist, Distribution Channel Assessment Matrix, and Target Market Assessment Form
+ much more
Who is this for?
Compliance Officers, Product Managers, Consumer Duty leads, SMF holders, and Boards at FCA-regulated firms.
How it works
Step 1 — Read it. Every section exists for a reason, grounded in a specific regulatory obligation.
Step 2 — Understand it. Map the content against your current practices. Identify where you're strong and where gaps exist.
Step 3 — Make it yours. Tailor the language to reflect how your organisation actually operates. A policy that sounds like your firm is a policy your people will follow.
Step 4 — Take ownership. Assign clear accountability — Board approval, named SMF holder, designated policy owner. A policy without an owner is a liability, not an asset.
Step 5 — Operationalise it. Embed the policy into your governance calendar, training programme, and annual review cycle. This is where compliance becomes culture.
Or, get this free with RegTechPRO
Access this alongside the full compliance policy library — SM&CR, COBS, AML, Consumer Duty, GDPR, and more — for a fraction of the cost of consultancy.
View RegTechPRO pricing and packages →
Knowing your target market isn't a marketing exercise — it's a regulatory obligation. Under PRIN 2A and PS22/9, firms must define their target markets with specificity, align product design and distribution to those definitions, and monitor whether products are reaching and benefiting the customers they were designed for. Broad, generic target market definitions are not acceptable. The FCA doesn't wait.
What's included:
Consumer profiling and vulnerability assessment: identification framework, segmentation strategies, and data collection requirements
Target market definition methodology: step-by-step process, data sources, analysis techniques, and quality assurance
Product governance alignment: product design and development, approval processes, target market validation, and lifecycle management
Distribution channel suitability: channel assessment framework, intermediary oversight, and monitoring and quality assurance
Value and pricing integration: fair value methodology, pricing transparency, and monitoring and review of value delivery
Communications alignment: tailoring to target market characteristics, vulnerability considerations, and understanding testing
Ready-to-use appendices: Target Market Definition Template, Product Governance Checklist, Distribution Channel Assessment Matrix, and Target Market Assessment Form
+ much more
Who is this for?
Compliance Officers, Product Managers, Consumer Duty leads, SMF holders, and Boards at FCA-regulated firms.
How it works
Step 1 — Read it. Every section exists for a reason, grounded in a specific regulatory obligation.
Step 2 — Understand it. Map the content against your current practices. Identify where you're strong and where gaps exist.
Step 3 — Make it yours. Tailor the language to reflect how your organisation actually operates. A policy that sounds like your firm is a policy your people will follow.
Step 4 — Take ownership. Assign clear accountability — Board approval, named SMF holder, designated policy owner. A policy without an owner is a liability, not an asset.
Step 5 — Operationalise it. Embed the policy into your governance calendar, training programme, and annual review cycle. This is where compliance becomes culture.
Or, get this free with RegTechPRO
Access this alongside the full compliance policy library — SM&CR, COBS, AML, Consumer Duty, GDPR, and more — for a fraction of the cost of consultancy.
View RegTechPRO pricing and packages →
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