











Application of COBS to Investment Firms
Length: 11 Pages
Applies to: Investment Firms
Buy Fully Customisable COBS 4 Financial Promotions Guide for Investment Firms
Get a fully editable COBS 4 Financial Promotions Guide, specifically tailored to help investment firms interpret and implement the FCA’s Conduct of Business Sourcebook (COBS 4) rules on financial promotions. This highly practical guide explains the application of each rule, translating regulatory language into actionable steps, allowing firms to align their marketing and client communications with COBS 4 and the Consumer Duty framework.
The document walks users through every COBS 4 provision, including fair, clear, and not misleading standards, prominence of risk warnings, past performance disclosures, direct offer financial promotions, and retail vs. professional-client segmentation. It also explains the nuances of image-based promotions, social media advertising, and cross-border communications, making it ideal for firms operating across multiple marketing channels and jurisdictions.
Each rule follows commentary that sets out its practical implications, supported by examples, implementation tips, and compliance triggers. This enables compliance teams, marketing departments, and senior managers to understand the “what” and the “how”, ensuring financial promotions are compliant, customer-focused, and audit-ready. The guide also helps firms prepare for FCA scrutiny, particularly under thematic reviews and s166 visits.
The guide includes a structure for internal approvals, record retention, and oversight responsibilities in line with SYSC 3 and PRIN requirements to support internal governance. It complements financial promotions policies and training programmes, offering a consolidated view of how COBS 4 intersects with wider conduct rules. Cross-references to MiFID II, PRIIPS, and Consumer Duty outcomes are also included where applicable.
This Microsoft Word guide is ideal for investment advisers, portfolio managers, DFMs, IFAs, and compliance consultants. It is instantly downloadable and fully editable. It saves time while giving regulated firms a precise, rule-by-rule roadmap to financial promotions compliance, ensuring clarity, transparency, and good outcomes for retail and professional clients.
Length: 11 Pages
Applies to: Investment Firms
Buy Fully Customisable COBS 4 Financial Promotions Guide for Investment Firms
Get a fully editable COBS 4 Financial Promotions Guide, specifically tailored to help investment firms interpret and implement the FCA’s Conduct of Business Sourcebook (COBS 4) rules on financial promotions. This highly practical guide explains the application of each rule, translating regulatory language into actionable steps, allowing firms to align their marketing and client communications with COBS 4 and the Consumer Duty framework.
The document walks users through every COBS 4 provision, including fair, clear, and not misleading standards, prominence of risk warnings, past performance disclosures, direct offer financial promotions, and retail vs. professional-client segmentation. It also explains the nuances of image-based promotions, social media advertising, and cross-border communications, making it ideal for firms operating across multiple marketing channels and jurisdictions.
Each rule follows commentary that sets out its practical implications, supported by examples, implementation tips, and compliance triggers. This enables compliance teams, marketing departments, and senior managers to understand the “what” and the “how”, ensuring financial promotions are compliant, customer-focused, and audit-ready. The guide also helps firms prepare for FCA scrutiny, particularly under thematic reviews and s166 visits.
The guide includes a structure for internal approvals, record retention, and oversight responsibilities in line with SYSC 3 and PRIN requirements to support internal governance. It complements financial promotions policies and training programmes, offering a consolidated view of how COBS 4 intersects with wider conduct rules. Cross-references to MiFID II, PRIIPS, and Consumer Duty outcomes are also included where applicable.
This Microsoft Word guide is ideal for investment advisers, portfolio managers, DFMs, IFAs, and compliance consultants. It is instantly downloadable and fully editable. It saves time while giving regulated firms a precise, rule-by-rule roadmap to financial promotions compliance, ensuring clarity, transparency, and good outcomes for retail and professional clients.
Length: 11 Pages
Applies to: Investment Firms
Buy Fully Customisable COBS 4 Financial Promotions Guide for Investment Firms
Get a fully editable COBS 4 Financial Promotions Guide, specifically tailored to help investment firms interpret and implement the FCA’s Conduct of Business Sourcebook (COBS 4) rules on financial promotions. This highly practical guide explains the application of each rule, translating regulatory language into actionable steps, allowing firms to align their marketing and client communications with COBS 4 and the Consumer Duty framework.
The document walks users through every COBS 4 provision, including fair, clear, and not misleading standards, prominence of risk warnings, past performance disclosures, direct offer financial promotions, and retail vs. professional-client segmentation. It also explains the nuances of image-based promotions, social media advertising, and cross-border communications, making it ideal for firms operating across multiple marketing channels and jurisdictions.
Each rule follows commentary that sets out its practical implications, supported by examples, implementation tips, and compliance triggers. This enables compliance teams, marketing departments, and senior managers to understand the “what” and the “how”, ensuring financial promotions are compliant, customer-focused, and audit-ready. The guide also helps firms prepare for FCA scrutiny, particularly under thematic reviews and s166 visits.
The guide includes a structure for internal approvals, record retention, and oversight responsibilities in line with SYSC 3 and PRIN requirements to support internal governance. It complements financial promotions policies and training programmes, offering a consolidated view of how COBS 4 intersects with wider conduct rules. Cross-references to MiFID II, PRIIPS, and Consumer Duty outcomes are also included where applicable.
This Microsoft Word guide is ideal for investment advisers, portfolio managers, DFMs, IFAs, and compliance consultants. It is instantly downloadable and fully editable. It saves time while giving regulated firms a precise, rule-by-rule roadmap to financial promotions compliance, ensuring clarity, transparency, and good outcomes for retail and professional clients.