The Fair, Clear and Misleading Rule for Investment Promotions
Length: 14 Pages
Applies to: Investment Firms
Fully Customisable COBS 4 Guide – Fair, Clear and Not Misleading Rule
Get a fully editable COBS 4 – Fair, Clear and Not Misleading Rule Guide, built to help investment firms understand and implement one of the FCA’s most fundamental conduct requirements. This guide focuses exclusively on the “fair, clear and not misleading” rule under COBS 4.2, offering firms a granular breakdown of its practical application across all financial promotions and client communications—both regulated and unregulated.
The guide translates regulatory text into practical steps, highlighting what firms must do to ensure that language, layout, imagery, disclaimers, and risk warnings meet FCA expectations. It explains how the rule applies across different media, such as print, digital, email, video, and social platforms, and provides examples of good and poor practice. It also outlines how this rule integrates with Consumer Duty standards, particularly around consumer understanding and avoiding foreseeable harm.
The guide includes structured prompts and checklists covering tone of voice, clarity of wording, prominence of key information, comparative statements, and target audience alignment. The document supports the development of internal sign-off processes, compliance review workflows, and post-approval monitoring. It also features guidance for identifying high-risk promotions and documenting the rationale for approval or rejection.
This guide is handy for firms whose promotional activity extends to retail clients, execution-only customers, or cross-border audiences, where the FCA places heightened scrutiny on how communications are framed. It includes suggested training points, risk-based escalation procedures, and guidance for liaising with marketing teams and third-party content providers.
This Microsoft Word guide is instantly downloadable and fully editable. It is ideal for compliance officers, marketing teams, investment firms, wealth managers, and financial advisers. It saves time and improves promotional governance by providing a clear, actionable framework for ensuring every communication meets the FCA’s gold standard for fairness, clarity, and accuracy.
Length: 14 Pages
Applies to: Investment Firms
Fully Customisable COBS 4 Guide – Fair, Clear and Not Misleading Rule
Get a fully editable COBS 4 – Fair, Clear and Not Misleading Rule Guide, built to help investment firms understand and implement one of the FCA’s most fundamental conduct requirements. This guide focuses exclusively on the “fair, clear and not misleading” rule under COBS 4.2, offering firms a granular breakdown of its practical application across all financial promotions and client communications—both regulated and unregulated.
The guide translates regulatory text into practical steps, highlighting what firms must do to ensure that language, layout, imagery, disclaimers, and risk warnings meet FCA expectations. It explains how the rule applies across different media, such as print, digital, email, video, and social platforms, and provides examples of good and poor practice. It also outlines how this rule integrates with Consumer Duty standards, particularly around consumer understanding and avoiding foreseeable harm.
The guide includes structured prompts and checklists covering tone of voice, clarity of wording, prominence of key information, comparative statements, and target audience alignment. The document supports the development of internal sign-off processes, compliance review workflows, and post-approval monitoring. It also features guidance for identifying high-risk promotions and documenting the rationale for approval or rejection.
This guide is handy for firms whose promotional activity extends to retail clients, execution-only customers, or cross-border audiences, where the FCA places heightened scrutiny on how communications are framed. It includes suggested training points, risk-based escalation procedures, and guidance for liaising with marketing teams and third-party content providers.
This Microsoft Word guide is instantly downloadable and fully editable. It is ideal for compliance officers, marketing teams, investment firms, wealth managers, and financial advisers. It saves time and improves promotional governance by providing a clear, actionable framework for ensuring every communication meets the FCA’s gold standard for fairness, clarity, and accuracy.
Length: 14 Pages
Applies to: Investment Firms
Fully Customisable COBS 4 Guide – Fair, Clear and Not Misleading Rule
Get a fully editable COBS 4 – Fair, Clear and Not Misleading Rule Guide, built to help investment firms understand and implement one of the FCA’s most fundamental conduct requirements. This guide focuses exclusively on the “fair, clear and not misleading” rule under COBS 4.2, offering firms a granular breakdown of its practical application across all financial promotions and client communications—both regulated and unregulated.
The guide translates regulatory text into practical steps, highlighting what firms must do to ensure that language, layout, imagery, disclaimers, and risk warnings meet FCA expectations. It explains how the rule applies across different media, such as print, digital, email, video, and social platforms, and provides examples of good and poor practice. It also outlines how this rule integrates with Consumer Duty standards, particularly around consumer understanding and avoiding foreseeable harm.
The guide includes structured prompts and checklists covering tone of voice, clarity of wording, prominence of key information, comparative statements, and target audience alignment. The document supports the development of internal sign-off processes, compliance review workflows, and post-approval monitoring. It also features guidance for identifying high-risk promotions and documenting the rationale for approval or rejection.
This guide is handy for firms whose promotional activity extends to retail clients, execution-only customers, or cross-border audiences, where the FCA places heightened scrutiny on how communications are framed. It includes suggested training points, risk-based escalation procedures, and guidance for liaising with marketing teams and third-party content providers.
This Microsoft Word guide is instantly downloadable and fully editable. It is ideal for compliance officers, marketing teams, investment firms, wealth managers, and financial advisers. It saves time and improves promotional governance by providing a clear, actionable framework for ensuring every communication meets the FCA’s gold standard for fairness, clarity, and accuracy.